Rebranding City Services

Branding Design
City of Portland, Oregon - Bureau of Development Services Logo (Original)
City of Portland, Oregon – Bureau of Development Services Logo (Original)

A lot of businesses and government agencies need a branding overhaul these days. The City of Portland, Oregon’s Bureau of Development Services is no exception. While getting to know the ‘Bureau’ and their employment opportunities, I created an updated version of the BDS mark. The design needed to encompass aspects of BDS’s responsibilities for the City of Portland, like residential and commercial permits as well as city services like water and arbor management. The pervious logo design was strong, in an 90’s clipart kind of way, but really lacked some design principles that create a strong and flexible design.

City of Portland, Oregon - Bureau of Development Services Logo (Concept)
City of Portland, Oregon – Bureau of Development Services Logo (Concept)

From the beginning, I felt like the original design didn’t respect or incorporate the city seal well enough. I chose to size the new mark within the inner bounds of the seal to create hierarchy through scale. The line work, while overtly simple helps convey concepts like a house, an office building, a tree and a water fountain. The simplicity of the illustration has a Scandinavian or Norwegian feel, I believe, that helps to bring a friendliness to the design and the branding message. The font choice is Barlow Semi Condensed which should work well in an architectural environment with it’s many weights and italic options.

 

City of Portland, Oregon - Bureau of Development Services Logo (Elements)
City of Portland, Oregon – Bureau of Development Services Logo (Elements)

Additional Black & White and Reverse versions were also submitted, which is standard practice when designing any mark.

City of Portland, Oregon - Bureau of Development Services Logo (Reverse)
City of Portland, Oregon – Bureau of Development Services Logo (Reverse)

Feedback is greatly appreciated. If you have a similar rebranding challenge or need some advice, please connect with me. Refreshing a businesses’ brand is a lot of work but I enjoy talking candidly about how to make a mark succeed and survive the test of time.

— Landry

Hey-o Portfolio!

Self Promotion

Landry L. Blume — Portfolio Cover

I am exceptionally proud to share my latest portfolio with you. It’s filled with my previous works for clients like CBS, Girl Scouts, Papyrus, PBS, and Target. It’s just over ten pages (including covers) of logos, branding, marketing and photographs that I think you’ll enjoy. Take a look and drop me a word if you see something you like.

Continue reading …

Hello

Self Promotion


Hello landry.graphicsHello

Hello is a little poster that I designed referencing the debut of the Apple Macintosh in 1984. I think it serves as a cute reminder of how far we’ve come since the earliest days of living with computers. I have been living with and using computers since I was about four years old, around the time ‘the Mac’ was introduced, and it’s how we all now say, “Hello.”

I’m Landry, a designer and photographer.

And since we’ve been properly introduced. I am currently accepting new requests for graphic design, logo creation or photography jobs. I’ve recently posted my resume (CV) online and you can view and/or download it here or with the link below.

https://bit.ly/landryresume

 

Oh and if you’re on LinkedIn, hit me up. Thanks!

— Landry

Steal like this book.

Uncategorized

Steal Like An Artist coverAustin Kleon’s Steal Like An Artist

I’m trying to put this book into practice a lot more lately. Austin Kleon (@austinkleon) does a great job of simplifying the creative process act of stealing. Creatively you might beg, “borrow” or steal, but after this read you’ll feel like a pro about it. I just picked up second copy on iBooks. Originally I borrowed a copy, only later to purchased a brand new one from Powell’s Books to keep forever. Thanks Austin, I show people your book any chance I get.

— Landry

Beetle Pro

Uncategorized
Beetle Pro by Mokaine
Beetle Pro by Mokaine

My new website uses Mokaine’s Beetle Pro.

A powerful WordPress Theme for Designers, Photographers and Storytellers.

You can try a demo version here.

Picture Equality

Illustration, LGBTQ+

Picture Equality was originally designed June 27, 2013 in the wake of the United States Supreme Court overturning the Defense of Marriage Act, or DOMA. It has since been redesigned to focus on the continuing struggle for equality and LGBTQ+ civil rights. Originally predating the Instagram logo redesign in 2016 by several years. To me, it is a reminder that we can never take our personal freedoms, a more fair and just society, and our cherished loved ones for granted.

If you too support diversity, equality and the LGBTQ+ community, I urge you to donate to the ACLU. Thank you!